Red House Furniture for blacks and whites

Yes, this is a real advert for a furniture store in High Point, NC, created by “internetainers” Rhett & Link.  It’s a provocative commercial that would never work up here in the Pacific Northwest, but I can see how it would still resonate — mostly in a positive way — down South.  As the creators explain:

For those of you who think this video is racist, we’d like you to distinguish between “racist” and “racial”. Racism is “hatred or intolerance of another race or other races.” Racial is “of, relating to, or based on a race”. This video is very obviously racial as opposed to racist. This video doesn’t promote or feature hatred or intolerance. Rather, it’s the very opposite. This commercial promotes inclusion and reconciliation, if not in a comical way. To point out the obvious, the irony in this video is that it’s completely ridiculous for people to relate furniture to their race. People of all colors are welcome at the Red House, which is something that is taken for granted today, but there was a time in the not-so-recent past during which things as simple as a water fountain were NOT for everyone.

I hope Red House Furniture has plenty of inventory… here’s betting that business increases as a result of this ad.

[Via Break]

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