Evan Ratliff’s vanishing act

Wired Magazine contributor Evan Ratliff vanished on purpose and took on a new identity, challenging everyone to find him using modern data tools. His goal: evade an ever-growing online community of “hunters” who tried to follow, if not anticipate, his every move. His report is a captivating account of what it’s like to be on the lam without any family, friends, or sense of self, and it exposes the ease with which nearly every social and business transaction we undertake may be traced and analyzed.


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